Bvlgari Gerald Genta Magsonic Grande Sonnerie Tourbillon Watch

This watch made its debut this morning at 11:00am is EVERYWHERE! So crazy!

After Bvlgari engulfed the brand Gerald Genta (that it already owned), it took most of the brand’s contemporary timepieces and “Bulgarized” them! Sorry, I had to say that – it made me laugh. What this means is that they took existing designs and reshaped them a bit to bit Bulgari’s DNA.I was impressed they they decided the Grande Sonnerie Tourbillon should be kept alive. They barely made any changes to it at all actually! I first wrote about this watch when it was called the Gerald Genta Arena Metasonic Sonnerie. Renamed the Bvlgari Gerald Genta Magsonic Grande Sonnerie Tourbillon, the watch seems to only change the case material (looks to be in rose gold now), and the text on the ring around the dial.

Because the watch is so complex with its tourbillon and sophisticated chiming functions, Bulgari created an iPad app that explains the watch. An incredible piece, this was originally retailed for $900,000 – I wonder what it goes for now in Bvlgari form.

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